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U.S. Renal Care

About

For over a decade, Circa has partnered with U.S. Renal Care, the largest and fastest-growing dialysis provider in the nation. Circa has worked alongside the marketing and communications teams to establish enterprise brand guidelines, align over 30 sub-brands, develop marketing collateral, design internal publications, create internal communication campaigns, craft conference event graphics, and produce a wide range of graphics for digital, print, and environmental brand touchpoints.

Objective

U.S. Renal Care is the highest-quality dialysis provider available for people living with chronic and acute renal disease. As the brand partner, Circa Brand Agency focuses on developing the brand identity, visuals, and messaging centered on its people and brand promise.
Art Direction · Brand Audit · Brand Guide · Brand Messaging · Brand Positioning · Brand Workshop · Communications Planning · Content Planning · Content Strategy · Copywriting · Culture Alignment · Customer Experience · Design · Design Production · Environmental Design · Graphic Design · Iconography · Logo Design · Marketing Management · Marketing Strategy · Product/Company Naming · Stewardship · Strategy · User Flow
Brand guidelines for USRC
U.S. Renal Care logo extension
Vertical and horizontal versions of the logo
Custom iconography for USRC

The THIS IS USRC word mark incorporates a sans-serif font solution that balances the serif in the original logo.

This became an animated gif for email signatures revealing the word-play: THIS IS US. THIS IS USRC.

THIS IS US with RC fading in at the end
Branded USRC wraps on pillars in a building
Branded US Renal Care t-shirts
This Is USRC signage featuring USRC values

For two consecutive years, U.S Renal Care has been named to Newsweek’s America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women in 2023 and 2024.

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