Thoughts, scribbles, and sketches.
True creatives never stop experimenting, learning, iterating, scribbling, sketching or collaborating. Circa’s culture of collaboration includes not just our team but our clients and our entire community. Dive into our notes and keep connected.
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On a Mission: Brand Refresh with EOS Process (Entrepreneurial Operating System)
I owe Gino Wickman a thank you. Traction solves a big hurdle when it comes to brand strategy -- Let me explain...A few years ago, an insurance group out of North Carolina hired us for a brand refresh. It was a complete overhaul with a new name, brand identity, and...
Nashville Brand Agency’s Emerging Leader Finalist
We are so proud to share that Emily Little, our fearless Creative Director, has been chosen as the 2024 Nashville Emerging Leader Finalist from the Nashville Chamber of Commerce. Emily joined Circa Brand Agency in 2016 as a design assistant. Since then she has been...
Creating a Memorable Brand Identity (Hint: Consistency & Repetition Are Key)
Building trust and brand recognition happens over time through consistent, positive experiences with your company or product. Being memorable is as much about compelling content as it is about clear, repeated messaging that’s easy to recall. Consistency in voice...
Logo File Guide: How to EPS and When to JPG
If you just received your fresh brand assets from Circa, congratulations! Navigating logo files is one of our most commonly asked questions. Which logo file do I use? Why do I need so many logo files? Why do they all look the same? Is all this a bit overkill?? Trust...
Putting Clarity & Customers First
It’s easy to forget what your audience knows (or does not know) about your business. We see businesses large and small make similar mistakes—ambiguous messaging, vague next steps, and unconvincing promises. In fact, there is a billboard outside our...