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Rhinodart

About

After masterfully concocting the ideal agave-based drink, the Rhinodart team decided to share the holy grail of cocktail recipes with the world and teamed up with Circa to build a brand that could evolve across market segments and product lines.

Objective

Work with the founders of Rhinodart to establish a brand for their cocktail that can eventually grow into a lifestyle brand.
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Art Direction · Brand Guide · Brand Messaging · Brand Positioning · Design · Design Production · Graphic Design · Logo Design · Stewardship
Orange and white Rhinodart cans
Rhinodart logo with the rhino mascot
Different ways to show the primary Rhinodart logo
Color palette for Rhinodart
Rhinodart typography on dark and light backgrounds.

Bold typography, a powerful & fun mark, and an outdoorsman-inspired palette work together to evoke the adventurous spirit of the Rhinodart Vibe.

Grid of pages from the Rhinodart brand guide

“Choosing Circa was not something we debated about, the Circa team is passionate, professional, diligent, FUN and extremely creative. ”

Jeff Bunting
Co-Founder, Rhinodart

Animated Rhinodart branded lockup
Rhinodart cans in various colors
Black Rhinodart can
Rhinodart branded shirt and stickers

Return on Creative

36

Months to market.

26+

Locations where it’s sold.

30+

Tastings.

100%

Within budget.

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Work with Circa

After masterfully concocting the ideal agave-based drink, the Rhinodart team decided to share their holy grail of cocktail recipes with the world. Rhinodart teamed up with Circa for the best entry into the market.

Their aim was not simply to add another mid cocktail runner to an oversaturated race of medicore alcoholic brands. They wanted to foster a company that would shake up the drink market and ultimately become a big-name lifestyle brand; one that challenges typical product categories and market boundaries.

The goal was clear: establish an authentic, zesty, and audacious brand identity to showcase the bold personality of the holy grail of canned cocktails.

After meeting with the team and getting the vision for the Rhinodart legacy, Circa set off to develop a visual identity that would match the powerful, fun vibe.

Inspired by the raw grit and friendly personality of the brand, Circa took the Rhino by the horn. Harnessing the bold, audacious energy, Circa implemented a bold typography that makes a statement when used alongside the Rhinodart logo. The new designs for the can system used a slate black background, making the holy grail of canned cocktails visually stand in stark contrast to the busy can graphics of competitors.

The new look for the Rhinodart brand was strategically designed to be ready to launch, easy to scale, and simple to implement across new products as the lifestyle brand grew. From the design system of their cans to social media templates that beckon engagement, every element of the Rhinodart design system resonated with their unique voice—distinct, playful, and undeniably Rhinodart.

Rhinodart “crashed” into the market in the best possible way—confident and ready to start the party. Their epic product launch secured a dedicated following of brand advocates, and a streamlined social media marketing system has fostered the growth of their fan base—even sparking celebrity endorsement. The consistent buzz is paving the way for Rhinodart to become a lifestyle brand, resulting in increased revenue and enabling the brand to expand their product offerings.