“It all looks so stunning!”
Sam Newton
Development Coordinator
After the success of the 2022 event branding Alyssa Blades, Assistant Director Of Development at Frist Art Museum, requested Circa become their official event branding partner.
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Each year, our agency is entrusted with designing an invitation suite for The Frist Art Museum’s high-profile Gala. Since the success of the 2022 Frist Gala, we have collaborated with the Frist as their official event branding partner.
In 2022, the theme for the Frist Gala was inspired by their exhibit, “On the Horizon: Contemporary Cuban Art from the Pérez Art Museum Miami.” In collaboration with the Frist’s volunteer partners, our team was entrusted with bringing this theme to life across the Gala invitation suite. Leveraging their volunteer status, we worked to make the time we spent with these partners as effective as possible.
The design for the invitation suite needed to mirror the exclusivity and sophistication of the event, justifying the $750 ticket price. Materials had to be pristine and compelling, contributing to the Frist’s call for patrons to consider donations up to $25,000.
Drawing from the “On the Horizon” exhibit, our design incorporated elements that mirrored the vibrancy and dynamism of contemporary Cuban art. This theme was woven throughout the full suite, including the donor materials, patron party invitations, save the dates, and Gala assets to maintain a cohesive look and feel.
Main Invitation | The main invitations and reply cards featured, gold foil lettering embossed on specialty eggshell-textured paper. The patriot blue invites were packaged inside a linen white envelope and sealed using gold-colored wax.
Save the Dates | Both digital and print “save the dates” were created using the gold and patriot blue coloring. The Cuban-inspired designs were both elegant and eye-catching.
Patron Party & Event Materials | The Patron Party & Gala event materials included an invitation, reply card, mailing envelope, and menu- each featuring gold foil lettering on a patriot blue background. The designs were cohesive, hinting at mystery and elegance.
The invitation suite was exceptionally well-received, with donor feedback highlighting its elegance and alignment with the Gala’s high standards. The design played a crucial role in influencing high-level donations, contributing over one million dollars in donations. Following the success of the Frist Gala 2022, Circa became the Frist’s official event branding partner.