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Golden Section

About

Golden Section, a unique combination of venture capital and SaaS software development with a track record for accelerating successful B2B software companies, found itself in need of a brand refresh. Golden Section sought Circa to bridge the gap between its current brand and the innovative vision it casts for it's tech-forward clientele.

Objective

Clarify Golden Section’s unique value and create a more innovative and tech-forward brand identity to resonate with Golden Section’s clientele.
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Analytics Reports · Art Direction · Brand Audit · Brand Guide · Brand Messaging · Brand Positioning · Brand Workshop · Communications Planning · Content Planning · Content Strategy · Copywriting · Customer Experience · Design · Design Production · Email Marketing And Loyalty · Graphic Design · Iconography · Logo Design · Marketing Management · Search Engine Optimization · Social Media Campaigns · Stewardship · Strategy · UI/UX · User Flow · Web Design · Website Development
Golden Section logo next to a screenshot of the website
Golden Section logo displayed horizontal and vertical
Service logos for Golden Section using various triangle shapes

Inspired by the “golden ratio”, a mathematical ratio occurring in nature, architecture, and design, Golden Section’s brand positioning focuses on their proprietary growth plan for startups: strategic, iterative, and mapped one step at a time.

Style tile showing Futura PT as the brand font and brand colors
Collage of images showing business people writing on white board, collaborating with sticky notes, and walking through a room holding coffees
Grid of pages from the brand guide on top of a blue background
Journeying with B2B Founders

Dynamic shapes and geometric patterns are used as building blocks to emphasize ratio, order, and direction.

Website on a cell phone and laptop
Animated social media posts.
Animated Golden Section logo.

“It’s my pleasure to recommend the outstanding team at Circa. Circa, a Nashville-based branding agency, has set a new standard in creative excellence and ROI-driven branding solutions. Engaging with Golden Section, the Circa team united our diverse product and service lines across several offices into a cohesive brand identity that not only resonated with our core values but also significantly enhanced our market presence. Their strategic approach and dedication to delivering measurable results have been instrumental in our success. For any small business owner looking to elevate their brand, I highly recommend Circa for their unmatched expertise and transformative outcomes.”

— Dougal Cameron, CEO & Founder, Golden Section

Return on Creative

$20K

Saved in monthly advertising.

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Work with Circa

Golden Section, a venture capital fund with a track record for accelerating successful B2B software companies, found itself facing critical brand perception challenges. Despite its expertise in guiding startup teams and B2B SaaS founders toward growth, Golden Section was losing out to competitors who leaned into emotional messaging and flashy aesthetics. Recognizing the need to realign its brand identity to gain the attention of its target audience, Golden Section sought Circa to bridge the gap between its current brand and the sophisticated image craved by its clientele.

Originally inspired by the “golden ratio”, a mathematical ratio occurring in nature, architecture, and design, Golden Section’s brand positioning focuses on the idea that the best growth plans for startups are strategic and iterative, planned one step at a time. Using the same inspiration, the Circa team developed a logo and design suite for Golden Section that used dynamic shapes and geometric patterns as building blocks to emphasize ratio, order, and direction.

After visually imbuing the brand with orderliness and structure, Golden Section’s brand messaging was tweaked to reinforce the new positioning, emphasizing clear results based on strategic partnership and proven methods for SaaS startup growth.

In the end, Golden Section’s realigned brand image and messaging tapped into the expectations of their tech-forward clientele, carving their competitive edge. Golden Section’s new positioning furthers its mission to help companies grow in a disciplined, sustainable, even delightful, way.