Chock full of wit, quirky graphics, and eccentric colors, Bell’s site extends an excitement for craft beers to die-hard fans.
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Bell’s Brewery stands as a hometown hero, local legend, and a Michigan-state favorite. Their flavorful brews have warmed the hearts of millions, as they use beer and business as tools to discover common ground, strengthen community bonds, and spark meaningful action.
After 40 years, Bell’s digital marketing presence was feeling the strain of being passed from team to team, and was running into inefficiencies. Bell’s Brewery partnered with Circa to resolve backend and outdated web problems and bolster their digital marketing presence to echo their eclectic spirit and engage local fans and a growing international audience.
As an ongoing partner, Circa has worked with Bell’s to highlight and clarify their eclectic style and brand voice, elevate the online user experience with a website optimized for speed and searchability, streamline online maintenance, and serve as an ongoing content creator for promotional materials— *Whew!*
Bell’s digital presence was transformed to compliment the brand’s eclectic spirit with a dynamic user experience.
Bold hues, winsome animations, and clever wit unite to make for an interactive experience, leading users down flavorful rabbit holes of crafted brews. Chock full of wit, quirky graphics, and eccentric colors, Bell’s site extends an excitement for craft beers to die-hard fans like never before.