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Bell’s Brewery

About

Bell’s Brewery is a Kalamazoo hometown hero, local legend, and a Michigan-based favorite, with flavorful brews that have warmed the hearts of millions. After nearly 40 years of operation, Bell’s digital marketing presence needed a focused refresh with an emphasis on brand experience and technical efficiency.

Objective

Resolve backend technical issues and customer experience while bolstering Bell’s digital brand presence to echo its eclectic spirit and engage its local fans and a growing international audience.
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Analytics Reports | Art Direction | Brand Audit | Brand Messaging | Content Planning | Copywriting | Design | Design Production | Featured | Graphic Design | Iconography | Marketing Management | Search Engine Optimization | Stewardship | UI/UX | User Flow | Web Design | Website Development
Bell's Brewery sticker on top of a collage of historical photos of Bell's history
Phone with the Bell's Brewery homepage next to a computer screen showing the same thing
Grid of screenshots of the website showing various pages

Chock full of wit, quirky graphics, and eccentric colors, Bell’s site extends the brand engagement for craft beer fans to the digital platform.

Close up image of the Careers at Bell's Brewery web page
Animated Hopslam video.
Collage of Bell's branded stickers layered on top of one another

Return on Creative

90.95%

Engagement rate.

59%

Decrease in bounce rate.

100K+

New users.

Like what you see?

Work with Circa

Bell’s Brewery stands as a Kalamazoo hometown hero, local legend, and favorite sweeping the nation. Their flavorful brews have warmed the hearts of millions, as they use beer and business as tools to discover common ground, strengthen community bonds, and spark meaningful action.

After nearly 40 years of operation, Bell’s website has inherit inefficiencies due to it’s organic rapid growth and expanded distribution. Bell’s Brewery partnered with Circa to resolve the backend technical issues, digital brand experience, and bolster digital marketing engagement to echo their eclectic spirit and engage local fans and a growing international audience.

As an ongoing partner, Circa works with Bell’s to highlight and clarify their eclectic style and brand voice, elevate the online user experience with a website optimized for speed and searchability, streamline online maintenance, and serve as an ongoing content creator for promotional materials— *Whew!*

Bold hues, winsome animations, and clever wit unite to make for an interactive experience, leading users down flavorful rabbit holes of crafted brews. Chock full of wit, quirky graphics, and eccentric colors, Bell’s site extends an excitement for craft beers to die-hard fans like never before.