Lowe’s, a leading home improvement company with 2000+ locations across the continent, partners with Circa for ongoing brand stewardship such as vibrant infographics, illustrations, campaign graphics, and animations.
From campaign graphics that celebrate Lowes’ 100th anniversary to infographics informing customers on COVID-19 protocols, Circa has collaborated with the communication team at Lowe’s to support it’s digital marketing and internal brand building.
MyLow Video | MyLow is Lowe’s new AI assistant created to guide customers through every step of their home improvement projects. To communicate its role and value, Circa helped develop a storyboard that personifies MyLow as an always-there helper—providing real-time answers and relevant product recommendations. From how-to questions to specific product needs, the campaign positions MyLow as a customer-first tool that makes big decisions feel manageable.
Hometown Project Infographic | Lowe’s Hometown Project infographic broke down the scope of Lowe’s 100th-anniversary campaign to bring resources and support to 100 community projects across the U.S. With just a glance, the infographics conveys to customers the care and dedication Lowes has for communities across the U.S.
Covid 19 Infographic | The Covid 19 Response Infographic communicated Lowe’s efforts to take precaution amid an international pandemic. No doubt, Lowe’s customers and crew members felt safer knowing Lowe’s cared about their community’s health and well-being.
Energy Consumption Infographics | Clean, illustrative imagery educates Lowe’s customers on typical annual energy consumption in the U.S. The Christmas tree recycling graphic teaches readers best environmental practices when it’s time to throw out the holiday tree.
These graphics communicate essential information about COVID protocols, energy consumption, and community initiatives. They reinforced Lowe’s people-centered reputation and focus on helping their audience’s safety, savings, and community.
