Pulling inspiration from concert tickers and letterpress posters, specifically those from the historic Hatch Show Print in Nashville, this visual direction was full of bright color, bold typography, and texture.
“Holy smokes! You know you’re a big deal when you get something like this in your mailbox.”
Damon Hininger
President & CEO of CoreCivic
Each year, Junior Achievement of Middle Tennessee inducts a new honoree into its Hall of Fame.
The 2023 inductee was Butch Spyridon, who served as the head of the Nashville Convention & Visitors Corp for 32 years until retiring in 2023. Under his leadership, he pioneered the strategic development of Nashville as a top global destination, including initiatives such as the Tennessee Titans, Music City Walk of Fame, and the city’s branding as Music City.
Circa, in its 6th year as the event’s creative partner, provided concept and design for the full invitation suite.
With the nominee’s deep connection to Nashville’s tourism and music roots, we developed a theme thoroughly entrenched in the city’s music history.
In designing the tri-folds, our team embraced a woodblock print style, a nod to Hatch Show Print’s iconic contribution to the city’s culture. This design approach, characterized by its vintage appeal, employs a meticulous grid derived from traditional typesetting, combined with historical typography, distinctive artwork, and layered inks to produce striking, multi-colored posters. This style was aptly selected to pay tribute to Butch Spyridon, whose efforts have been instrumental in revitalizing Nashville and catalyzing its remarkable growth.
In addition to the trifolds, Circa’s designs were used as a foundation for all of the event touchpoints, including graphics and center displays.