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Beacon Specialized Living

About

For over fifty years, Beacon has created a new standard of care for the vulnerable population of individuals with developmental disabilities (DD), intellectual and developmental disabilities (IDD), and severe mental illness (SMI). Circa worked closely with the CEO, HR department, and IT teams to unite the brand, build a community engagement website, develop a HIPAA-compliant intranet communication system, increase employee engagement and compliance, and recruit an internal marketing team.

Objective

These efforts supported expansion into four new states, more efficient recruitment, enhanced internal communication, and the development of an employee training and compliance system. Today, Beacon operates as one of the premiere behavioral health providers in the nation serving over eight states.
Analytics Reports · Art Direction · Brand Guide · Brand Positioning · Content Planning · Content Strategy · Copywriting · Culture Alignment · Design · Design Production · Email Marketing And Loyalty · Graphic Design · Iconography · Marketing · Product/Company Naming · Search Engine Optimization · Social Media Campaigns · Stewardship · Strategy · UI/UX · User Flow · Web Design
Beacon Specialized Living logo on a blue backdrop.

Bright, inviting visuals cultivate a warm and welcoming environment, sparking engagement in this vital community.

A series of slides from the Beacon Brand Style Guide organized in a grid.
A stack of Beacon Specialized Living business cards next to a swatch of a custom brand pattern.
A collage of photos include individuals in the Beacon Specialized Living program next to a brochure of services.
A grid including custom blue and gold brand iconography.
Mockups of Beacon-branded Thanksgiving and Holiday card designs.

With a heart for their team, Beacon engaged Circa for a communications plan that fosters internal and community trust.

A mockup of a colorful booklet used for awareness and advertisement for Beacon Specialized Living.
A close up of stats that highlight the success of Beacon Specialized Living's services.
A mockup of the Beacon Specialized Living website on a light background of iconography.
Three webpage layouts from the About Us, Services, and Careers pages from the Beacon Website.

Strategic and engaging employee-facing email campaigns were developed to demonstrate Beacon’s welcoming and compassionate spirit. 

An email newsletter mockup for Beacon Specialized Living.

“We have been working with Circa to implement a new employee website and they have been nothing but GREAT! They are in constant communication with us, they meet with us weekly and quickly make any changes that are needed. They are always eager to offer assistance, they take our ideas and put a creative spin on them. I would highly recommend Circa to anyone and everyone.”

— Danielle Labrechts, Vice President of Human Resources

Return on Creative

5K

Users in Internal intranet

110%

Increased online employee engagement

50%

Saved in annual marketing spend compared to industry average

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