Distinct from the company founder, the Judith Bright brand is defined by the self-expressive, soul-filled aura of the creators & customers it serves.
Light became the anchor for expression. A soft color palette is symbolic of the belief in every woman’s ability to rise above darkness.
Empowered with words, strategies, and processes that are true-to-Judith & effective, the Judith Bright team has been effectively scaling and expanding their brand for over a decade.
From print, to digital, and finally to the fingertips of consumers, Circa collaborated with Judith Bright to develop an experience felt across all packaging and digital elements.
“Circa reviewed our branding and refined our marketing messaging with a blend of creativity and expertise. Their thorough understanding of our vision, our customers, and our brand history led to a strategy that surpassed expectations, seamlessly integrating our story into every aspect of the rebrand, revitalizing our identity. Thanks to their hard work, dedication, and keen creative talent, our brand now resonates clearly with our target audience, positioning us for greater success.”
— Judith Bright, Founder & CEO