Fulcrum Intel is a research and intelligence firm specializing in political, corporate, and reputational research. The company provides in-depth, actionable insights to campaigns, corporations, and employers. Their research is ethical, comprehensive, and customized for each client's unique needs. The name "Fulcrum" conveys the idea of leverage—the way good research can move opinions and strategies in campaigns and corporations.
Through our brand package, Circa refreshed Fulcrum Intel’s brand to engage its existing political audience while expanding appeal to non-political sectors, positioning the company for growth in Nashville and beyond. Circa was tasked with capturing the essence of Fulcrum Intel, reflecting their core personality traits: strategic, direct, and determined.
