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Frist Gala ’24

About

The Frist Art Museum is a non-collecting museum that hosts exhibits from the most prestigious art collections in the world and is globally renowned for its award-winning shows. Each year, the Frist holds annual fundraisers and campaigns, such as the Frist Gala to benefit the museum’s general operating fund and support its work of bringing the art of the world to Middle Tennessee. Since the success of the 2022 Frist Gala, we have collaborated with the Frist as their official event branding partner.

Objective

To create an elegant invitation suite based on the 2024 Southern/Modern exhibit to anchor the event styling and create a comprehensive event branding package. Our design incorporated graphics and colors of the magnolia tree leaves and flowers, and this theme was woven throughout the full suite, including the donor materials, patron party invitations, save the dates, and Gala assets to maintain a cohesive look and feel.
Art Direction · Content Planning · Design · Design Production · Environmental Design · Graphic Design · Logo Design · Website Development
Frist Gala 2024 Logo over Magnolia Blooms

Concept: From Bud to Bloom

Inspired by the magnolia – an iconic feature in many Southern gardens -this invitation suite represents the transition from bud to flower, from winter to spring, through the use of color and illustrative imagery.

Menu card and table place setting with magnolia branches and buds
Save the date card front and back with a vignette of magnolia leaves
Patron Party invitation on display along with menu card and magnolia bloom

Both the Gala and Patron party invitations were letterpress printed with blind deboss magnolia pattern on super thick cotton paper.

Close up of the First gala patron party invitation suite
Quote from satisfied client next to a stack of 2024 Frist Gala invitations
Bento box visual of the 2024 Frist Gala invitation suite and visual inspiration

“Knowing that the Circa team wants to ensure the final product exceeds expectations makes it easy to want to continue working with them!”

— Sam Newton, Development Coordinator

Return on Creative

450+

Gala Attendees

+100

Guest Increase from Last Year

$1.2M

Dollars Raised

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