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Affinity

About

Affinity, the New England-based cannabis retailerm was founded in 2017. As master growers with state-of-the-art facilities, they needed a modern identity that fit their medical-meets-recreational niche and that would appeal to cannabis newcomers and connoisseurs alike.

Objective

The investment that Affinity made in their brand paid off almost immediately. Circa's updated branding, website, and packaging set Affinity apart from the crowd and made it more attractive to buyers in a market that's oversaturated with competitors. It was so successful that they were able to sell their business just three years after its launch.
Analytics Reports · Brand Guide · Brand Positioning · Content Planning · Copywriting · Design · Design Production · Graphic Design · Iconography · Logo Design · Marketing Management · Search Engine Optimization · UI/UX · Web Design · Website Development
Photograph of Affinity products stacked in front of logo and icon.

Affinity worked with Circa to create a modern brand identity that appealed to cannabis newcomers and connoisseurs alike without feeling trendy, spa-like, or antiseptic.

Billboard mockup of Affinity logo and description
Affinity icon and stack of product jars.

Unique iconography was created to elevate the product and make it easily identifiable to customers.

Example of Affinity Iconography
Photography of Affinity packaging.
Affinity product next to a banner featuring photography.

Affinity’s new brand shook the competitive landscape and led to a 100% increase in user sessions in just three months.

Affinity website mockups on multiple phone screens.

Visitors stay engaged for an average of 2.22 minutes on desktop and mobile.

Affinity website on a laptop.

“Circa is a powerhouse. They helped us launch our brand, assisting with everything from the logo, to our website, to product packaging, billboard design, and even the user experience for our app.”

— Chrissy Cicon, VP of Operations

Return on Creative

100%

Increase in user sessions within three months

13.6%

Bounce rate — Visitors love the site both on desktop and mobile devices

13

Unique products launched and branded

2.22

Average website duration — Visitors stay engaged online

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