Brand Insights.
From the outset, our vision at Circa has been to generate meaning: for our team, for our clients, for their audience, and on and on. Putting good into the world has ripple effects. It’s what builds better communities and lasting experiences. This is what motivates us every day — focusing on and delivering what matters.
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Brand Strategy: Where to Begin
A strong brand strategy aligns your business identity to your objectives, ensuring every touchpoint resonates with your audience and drives meaningful results. Here’s why it’s crucial and how to get started: Why Brand Strategy Matters A few years ago, we worked with a...
Aligning Vision and Action: Rebranding Strategy Meets EOS (Entrepreneurial Operating System)
We owe Gino Wickman a thank you. Traction solves a big hurdle when it comes to brand and rebranding strategy. Let us explain.A few years ago, an insurance group out of North Carolina hired us for a brand refresh. It was a complete overhaul with a new name, brand...
Nashville Brand Agency’s Emerging Leader Finalist
We are so proud to share that Emily Little, our fearless Creative Director, has been chosen as the 2024 Nashville Emerging Leader Finalist from the Nashville Chamber of Commerce. Emily joined Circa Brand Agency in 2016 as a design assistant. Since then she has been...
Creating a Memorable Brand Identity (Hint: Consistency & Repetition Are Key)
Building trust and brand recognition happens over time through consistent, positive experiences with your company or product. Being memorable is as much about compelling content as it is about clear, repeated messaging that’s easy to recall. Consistency in voice...
Logo File Guide: How to EPS and When to JPG
If you just received your fresh brand assets from Circa, congratulations! Navigating logo files is one of our most commonly asked questions. Which logo file do I use? Why do I need so many logo files? Why do they all look the same? Is all this a bit overkill?? Trust...
Putting Clarity & Customers First
It’s easy to forget what your audience knows (or does not know) about your business. We see businesses large and small make similar mistakes—ambiguous messaging, vague next steps, and unconvincing promises. In fact, there is a billboard outside our...