Sonya Watson

Design Director


Sonya is dedicated to creating branding that is authentic and established through a collaborative journey. She likes to ascribe the Norwegian word “standhaftighet” to this process. The term can be literally translated to “perseverance” but “standhaftighet” just rolls off the tongue, don’t you think? 

Prior to joining Circa Creative Studios and opening the Greenville branch, Sonya was a Senior Art Director with DVL Seigenthaler and a Senior Designer at Freedom Forum First Amendment Center and Barnes & Co., all located in Nashville. Her work has achieved numerous accolades including Addy, Parthenon, Print Magazine, and Telly awards recognizing excellence in advertising, branding, design, public relations, and film production. She studied graphic design at Appalachian State University and Savannah College of Art and Design earning BS and MFA degrees, respectively. 

In her free time, Sonya can be found in her a-frame home nestled within the mountains of South Carolina, most likely sipping a glass of wine and watching an unending stream of true crime programming. She is accompanied by her cat, Poppy, her puppy, Susie, and a tenacious raccoon that seems to have taken a shine to her. For the sake of clarity, it’s worth mentioning that the raccoon lives outside (as of yet, stay tuned for updates).