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Zach Mercurio

About

Zach Mercurio is the leading voice in organizational psychology focused on mattering. Through transformational speaking, facilitation, and research, Zach Mercurio helps both organizations and individuals understand how mattering, purpose, and meaning cultivate human potential, maximize well-being, and produce tangible results.

Objective

For the release of The Power of Mattering, he worked with Circa to develop a compelling brand campaign and landing page experience designed to build emotional resonance and boost pre-orders. Through tailored messaging and elevated design, Circa helped deliver a launch that feels as significant as the message itself.
Brand Guide · Brand Messaging · Brand Positioning · Content Planning · Content Strategy · Design · Email Marketing And Loyalty · Logo Design · Strategy · UI/UX · Web Design
Image of Zach Mercurio with the text Empowering Purposeful Leaders. Researcher, Author and Speaker.

Circa developed a pre-order campaign to promote early book sales and the mattering movement.

Mattering assessment and instagram post mockups
The Power of Mattering Book preorder landing page mockup

The Create Mattering brand aesthetic was designed to extend the Zach Mercurio brand by reinforcing the core brand values and tone.

Zach Mercurio brand guidelines document
Examples of the brand being applied such as a video thumbnail, logo, landing page her, book cover and instagram post.

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Work with Circa