
YWCA Kalamazoo’s refreshed brand and messaging focused on service clarity and connective storytelling.

Editorial-style photography emphasize the unique stories of YMCA Kalamazoo. Pops of brand colors create movement and focal points.




Custom icons and infographics, subject-focused photo treatments, and real testimonies of program beneficiaries bring stats to life in a clear and relatable way.





“I LOVE LOVE LOVE it! Overall, it was a positive experience with Circa.”
Dr. Grace Lubwama
CEO